Changing Web Marketing Planning when blogging

With Web 2.0, audio and video content have become very effective

method of delivering marketing messages over the Web. But before you as a web

marketer jump on to the bandwagon, do go over following points to ponder:

(a) These multi media messages should not be cost prohibitive so

that even small and medium-sized companies could afford professional

Web-audio and Web-video. They are the real revenue earner for you.

(b) Remember the website design is about delivering the marketing

message effectively and unequivocally and not just search engine

optimization. This point is particularly important for web design

firms who double as web advertising agencies.

(c) Professionally done Web-audio and Web-video requires more

than just the ability to use a video camera. So avoid a rush job as

professional multimedia story-telling requires a unique set of

creative skills and technical ability.

(d) Make sure that all messages whether on the web or offline confirm to each other whether you have been developer of all these messages or not.

(e) Evaluate business opportunities in the broader sense of

marketing. Build viable partnerships by sitting down and taking a

hard look at how various factors might complement your message.

(f) Don’t ever forget that the web is used by 87% of Internet

users today to research goods and services and that extra knowledge

is not available anywhere else. So do give the visitor something

worthwhile. Ask yourself while designing a website or any marketing

campaign, what as a user am I getting and will it add value to my

life, career, business, etc.

(g) Spend considerable time to analyze what the competitors are

doing. If they are successful you would know why, and if they are not you would know what to avoid.

(h) Do spend time to make a beautiful web site that is attractive

and add value to the visitor, but it will all be wasted effort if it

does not make it easy for people to contact your client. Take time to

build a site that lets people communicate with the client. Very

fundamental, but equally necessary and ignored many a times.

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