Changing Web Marketing Planning when blogging
With Web 2.0, audio and video content have become very effective
method of delivering marketing messages over the Web. But before you as a web
marketer jump on to the bandwagon, do go over following points to ponder:
(a) These multi media messages should not be cost prohibitive so
that even small and medium-sized companies could afford professional
Web-audio and Web-video. They are the real revenue earner for you.
(b) Remember the website design is about delivering the marketing
message effectively and unequivocally and not just search engine
optimization. This point is particularly important for web design
firms who double as web advertising agencies.
(c) Professionally done Web-audio and Web-video requires more
than just the ability to use a video camera. So avoid a rush job as
professional multimedia story-telling requires a unique set of
creative skills and technical ability.
(d) Make sure that all messages whether on the web or offline confirm to each other whether you have been developer of all these messages or not.
(e) Evaluate business opportunities in the broader sense of
marketing. Build viable partnerships by sitting down and taking a
hard look at how various factors might complement your message.
(f) Don’t ever forget that the web is used by 87% of Internet
users today to research goods and services and that extra knowledge
is not available anywhere else. So do give the visitor something
worthwhile. Ask yourself while designing a website or any marketing
campaign, what as a user am I getting and will it add value to my
life, career, business, etc.
(g) Spend considerable time to analyze what the competitors are
doing. If they are successful you would know why, and if they are not you would know what to avoid.
(h) Do spend time to make a beautiful web site that is attractive
and add value to the visitor, but it will all be wasted effort if it
does not make it easy for people to contact your client. Take time to
build a site that lets people communicate with the client. Very
fundamental, but equally necessary and ignored many a times.
FORUM MARKETING ANOTHER EFFECTIVE ONLINE ADVERTISING TOOLS FOR YOUR BLOGS
STEPS BY STEPS TIPS TO ADVERTISING ON YOUR BLOG IN YELLOW PAGE
ADWORD RESEARCH KEYWORDS FOR NEWBIE BLOGGERS