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7 Headline Writing ideas That Will Instantly Boost Your Advertising Response Rates when blogging
As you know now a day there is high unemployment in the developing
world and because of that many people in the recent days have taken
blogging as business serious in other to see whether they can succeed in the
business they want to do and hence blogging for money is very important
and as you know many people adopt simple blogging apps to enhance their
learning and understanding of blogging other goes through blogging
courses to understand the whole ideas of blogging in other to make good
money other take blogging as a passion in way of trying to pay away some
debts and all this can materialize when you have blogging website or
websites in other you can succeed and because of that many people adopt
blogging platforms or community to learn more about blogging and with
that they adopt various blogging tools or ideas to get full understanding of
what people really mean by blogging.Having said this it is very important to
note how advertising is very crucial when blogging and hence the write up
ideas is very important to boost your open rate.
Even the most powerful advertising copy on the planet is useless without an effective headline.
An effective headline determines whether or not your prospective customer will read the next sentence of your sales message.
You must grab your reader’s attention with something that appeals to them
and forces them to want to learn more, otherwise you won’t make a sale.
Whether you have a successful headline or you are just starting to write
your next ad or sales letter, here are 10 Headline Writing Tips That Will
Instantly Improve Your Advertising Results:
1. Put your prospects name in your headline. Everyone wants to see their
name in “The Headlines”. This will definitely grab their attention and get
them to read your ad or sales letter.
2. “Use Quotations” around your headline. Quotation marks create the
perception that your headline is a testimonial and has credibility. And
credibility, in turn creates more believability, and this can significantly
increase response to your ad.
3. Don’t make your headline to “BIG”. Many advertisers believe that bigger
headlines get a better response. Bigger is not always better. You want your
headline to be in a readable and believable size compared to the rest of
your ad. A big headline can reduce your credibility because it looks to
“hyped up.”
4. Don’t end your headline with a period. This creates a pause in your
readers mind and they may decide to move on to something else. People
have been trained to pause at a period. But if you end your headline with
an “!” exclamation point you will ad excitement to it and your reader will
want to move forward with your ad (this is a good rule of thumb, but it’s
not a law. I’ve seen and written ads with a period in the headline and it’s
worked.) Another technique is to leave your headline open ended or use ”
…” to get them to move into your body copy.
5. Use one, two, even three subheadlines. Subheadlines below your main
headline can be very effective in building intrigue and excitement in your
reader. Each subheadline should be smaller compared to the main headline
and the subheadline before it; ultimately your reader will end up in the
main body of your ad or sales letter before they know it.
6. There are many advanced techniques for producing great headlines but
what I’ve found to be simple and effective is to use the best benefit your
product or services provides as your main headline, and then ad “How
To…” to it. For example, if your best feature as a web developer is getting
websites built and online within 3 days, the benefit of that could be…”How
To Attract New Business Worldwide While You Sleep Starting In 3 Days!”
7. If you use “$” dollar figures in your advertising use this tip: If you help
people save or make an extra $2,500 with your product or service, attach a
decimal point to it: $2,500.00. What looks like more money, $2,500 or
$2,500.00? Conversely, if you are stating a price for your product, put as few
“0’s” in the price as possible. For example, if your product costs $2,500, you
don’t want to print, “$2,500”, or “$2,500.00”. You want to print something
like $2,499. This looks less threatening.
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